Forever New

Forever New laundry supplies

More than just a gentle wash, Forever New® is a promise that if you launder your clothes with care, they will look and feel new longer.

Both powder and liquid formulas are low-sudsing and designed for hand washing, High Efficiency (front-loader), and standard washing machines.

Love Your Clothes

  • Sold exclusively where care is part of every sale – not available at food or drug stores
  • Formulated using plant based bio-degradable ingredients
  • Phosphate, Paraben and Phthalate free
  • Created for both HE and top-loader appliances
  • Developed and made in Canada for more than 25 years.
Forever New product examples